Scottsdale, Arizona - Primer, a startup at the forefront of personalized learning through generative AI, today announced its rebranding to Axio (axio.ai). This strategic move positions the company with a new identity as it prepares to announce multiple acquisitions and enter the market with significant partnerships and licensing deals.

The name Axio, blending "AI" with "XO," symbolizes the company's commitment to developing human-centric, caring artificial intelligence. Derived from the Greek word for "value" or "worth," Axio embodies the company's mission to champion each individual's personal growth and guide them towards realizing their full potential and inherent worth.

"We're thrilled to introduce Axio to the world," said Mark Naufel, Founder & CEO of Axio. "We sought a name for our AI companion that would resonate with all users. With Axio, we're set to build a lasting brand that represents a learning experience that is more personalized, effective, and engaging, better preparing individuals for the careers of the future."

Existing users will experience a seamless transition, with all accounts, data, and features automatically transferring to the new Axio platform. The company assures that this change will only enhance the user experience, with no disruption to current services.

"Our commitment to our users and partners remains unwavering," added Naufel." As Axio, we're better positioned to fulfill our vision of empowering individuals to reach their full potential through personalized, AI-driven learning."

The rebranding to Axio is effective immediately, with the new website axio.ai now live. For more information about Axio and its innovative approach to AI-powered learning, please visit axio.ai.

About Axio: Axio, formerly known as Primer, is a leading AI-powered learning system that leverages an AI companion to drive personalized education, career advancement, and everyday wellness. By harnessing the power of artificial intelligence, Axio creates tailored learning experiences that adapt to individual needs, helping users achieve their personal and professional goals. Currently, Axio provides an enterprise AI learning platform that integrates with academic institutions, while also leveraging its technology to enable other vertical products in the education space through licensing agreements.

Contact:

Will Aja

Chief Operating Officer

will@axio.ai